João Bernarda

Degree: Doutoramento em Design
Scientific Area:Design
Affiliation:IADE/Universidade Europeia
Category: Professor auxiliar
ORCID: 0000-0002-8316-4689
Languages: Portuguese, English
Research Interests:
Social Design, Multidisciplinary Collaborations

João Bernarda is an invited assistant professor (Ph.D.) at IADE-Universidade Europeia in Lisbon. Researcher at UNIDCOM and ID:Co.Lab - Collaborative Research Lab in Design and Sustainable Innovation and his scientific work is related to collaborative design methodologies in social and health sector, in which he validated Design contribution in the improvement of their services. He has a Ph.D. in Design related to collaborative practices with social services (IADE-EU, 2020), a master’s degree in design (IADE ,2011), and a degree in Industrial Design (IADE, 2005). He lectures Production Design, Creativity and Innovation, 3d Modelling courses. In addition to his academic degrees, he also has professional experience in Industrial and Product Design in advertising and production agencies. Along his career as a designer in the social sector, he had the opportunity to collaborate with associations and organizations in the domain of Memory Loss, Mental Dementia, Mental Retardation, Psychosis, Neurodevelopmental and Brain development disorders. He coordinates a cognitive stimulation project integrated into a collaborative protocol with Associação Alzheimer Portugal and collaborates with the project development department as an invited specialist.



Bernarda, J., Ferreira, A. M., & Niemeyer, L. (2016). Design and Collaborative methodologies: Would them be valuable to empower resilience of communities? In E. Duarte, C. Duarte, & F. C. Rodrigues (Eds.), Design Doctoral Conference’16: TRANSversality Proceedings of the DDC 3rd Conference, pp. 136–146. Lisboa: IADE – Creative University / Edições IADE. 


Bernarda, J., Ferreira, A. M., Silva, C., & Queiroz, I. (2017). Design as a process tool of collaborative and multidisciplinary learning in society. The Design Journal, 20(sup1), S900–S914. 

Bernarda, J., Ferreira, A. M., Silva, C., & Queiroz, I. (2017a). Design as a pedagogical tool to make ( in ) visible realities visible , to promote social sensibility and nurture activism for a more sustainable future. In IADE Design Doctoral Conference’17. Lisboa:Edições IADE. 


Bernarda, J., Ferreira, A.M., Silva, C., Queiroz, I. (2018), Transforming social dynamics by Design - Collaborative methodologies and the empowerment and resilience of the Communities, Design Doctoral Conference’18, Proceedings of the DDC 5th Conference, IADE – Universidade Europeia, pp. 15-22. Lisboa: Edições IADE. 


Bernarda J., Ferreira A.M., Silva C.S., & Neto R.C. (2020). Collaborative Practices Through Design and Engineering: The Phases of a Pilot Project to Improve the Human Condition of Vulnerable Communities. In: Goossens R., Murata A. (eds). Advances in Social and Occupational Ergonomics. AHFE 2019. Advances in Intelligent Systems and Computing, vol 970. Springer, Cham. 

Bernarda, J., Ferreira, A.M. (2020). Collaborative practices through design and social services: The phases of a cognitive stimulation pilot project.  In Christer, K., C. Craig and P. Chamberlain, eds. 2020. Vol. 2. Proceedings of the 6th International Conference on Design4Health, Amsterdam, 2020. Sheffield: Sheffield Hallam University.