Email:marcia.herter@universidadeeuropeia.pt
Degree: Doutoramento
Scientific Area: Gestão - Marketing
Affiliation: Universidade Europeia
Category: Professor Auxiliar
ORCID: 0000-0003-4014-4900
Awards: Best Marketing Paper Award EnANPAD 2017 São Paulo, September 2017; Best Business Paper Award EnANPAD 2017, São Paulo, September 2017; Emerald Award EnANPAD 2017 São Paulo, September 2017; Best Business Paper Student Supervision ESPM, Brazil, October 201

Languages: Português, Inglês, Francês, Espanhol
Research Interests: Interest, Research, Keywords.

Doutora (PhD) em Gestão pela Neoma Business School (França, 2014). Visiting PhD Student na New York University (EUA, 2012) e na University of British Columbia (Canadá, 2013). Mestre em Pesquisa de Marketing pela Université Pierre‐Mendès France (França, 2011) e Licenciada em Gestão pela Universidade Federal do Rio Grande do Sul (Brasil, 2010). Possui experiência profissional e de consultoria em grandes empresas como Midea Carrier e Decathlon. As suas pesquisas já foram publicadas em diversos periódicos internacionais como European Journal of Marketing, International Journal of Retail & Distribution Management, Journal of Retailing and Consumer Services, International Journal of Consumer Studies, Business Ethics Quarterly e Journal of Cleaner Production e em conferências acadêmicas internacionais como o Association for Consumer Research (ACR), a Academy of Marketing Science (AMS) e o European Marketing Academy (EMAC). Suas áreas de investigação são: Consumer Behavior, Consumer Well‐being, Social and Sustainable Consumption, Experiential and Sensorial Marketing.

• FCT Project (DSAIPA/DS/0113/2019). Data Science and Over‐Indebtedness: Use ofArtificial Intelligence Algorithms in Credit Consumption and IndebtednessConciliation in Portugal.Edital FAPERGS 05/2019 (43169.540.16863.12072019), Brasil. Investigação sobre oimpacto da Presença Social na Atenção Visual: Um estudo em Ambientes deCompra.

• FCT Project (PTDC/MHCPAP/1556/2014). Fighting over‐indebtedness: Selfregulationand consumer environment.

2017

List of publications for 2017

2016

List of publications for 2016

2015

List of publications for 2015

2014

List of publications for 2014

2013

List of publications for 2013

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