Rui Miguel Beja Sardo de Sousa Patrício

Degree: Master
Scientific Area: Gestão
ORCID: 0000-0001-5428-1803
Awards:Rui received an award for one of the top 10‐innovative ideas from the Born from Knowledge competition launched by the Portuguese government in 2016.

Rui is a lecturer and researcher at IADE Creative University as well as the founder of Digitalflow, a spin-off boutique-consulting firm from University of Porto in the area of Innovation Management. He is an innovation advisor, auditor, project evaluator, trainer, speaker and also a creator of gamification tools (e.g. ideaChef®), having received an award for one of the top 10‐innovative ideas from the Born from Knowledge competition launched by the Portuguese government in 2016.

Currently, he is concluding his European PhD in the area of gamification for design and innovation at University of Aveiro in association with the Design School of the Politecnico di Milano (POLIMI), which explores the linkages between innovation and gamification, particularly in the context of design thinking approaches to innovation. He has published in relevant international journals, such as Creativity and Innovation Management. He taught courses in Procurement Innovation in UK (at Bangor University summer academy, August 2014) and Innovation Management and Gamification topics in Italy (at POLIMI, February-June 2018).

He holds a Master’s degree in Management and a MBA from the University of Porto Business School with an Exchange Program with University of California, Los Angeles, a Logistics Management Program from Cranfield University and a R&D + Innovation comprehensive Training Program. He is also a Kaplan - Norton Balanced Scorecard Certified Graduate.

Prior to moving to the academic community, Rui held management roles in marketing/innovation and procurement/international logistics at leading companies (ContinueToGrow, Digital Partners, Sonae Group, Air Liquide and PKH). He also took part in many consulting and training projects in Portugal, Angola, Brazil, Cap Verde, France, UK, Spain, Germany, Czech Republic, Sweden and Italy.

Main Publications

Patrício, R., Moreira, A. C., & Zurlo, F. (2017). Gamification approaches to the early stage of innovation. Creatitivity and Innovation Management, 1–13.

Patrício, R. (2017). A gamified approach for engaging teams in corporate innovation and entrepreneurship. World Journal of Science, Technology and Sustainable Development, 14(2/3), 254–262.

Patrício, R., Moreira, A., & Zurlo, F. (2017). Gamification in Service Innovation. In Proceedings of the 15th International Research Symposium on Service Excellence in Management.

Patricio, R. (2015). Como Desenvolver uma Cultura de Suporte à Inovação. In Estratégias Defensivas em Pequenas e Médias Empresas. Editora Nova terra. Retrieved from

Patricio, R., & Peetri, M. (2014). Innovation Management Key Industry Insights. In The XXV ISPIM Conference – Innovation for Sustainable Economy & Society (pp. 1–14).

Patricio, R. (2014). Innovation Partnerships: A Decision Support System for R&D Public Procurement. In Proceedings of the 2nd European Conference on e-Public Procurement (ECPP). Lisbon, Portugal.

Carneiro, L. M., Soares, A. L., Patricio, R., Azevedo, A. L., & Pinho de Sousa, J. (2013). Case studies on collaboration, technology and performance factors in business networks. International Journal of Computer Integrated Manufacturing, 26(1–2), 101–116. Retrieved from